Outdated Business Practices in the Dating Industry to Get Rid of in 2020

People date, people fall in love, get married. But every year, in parallel with the development of technology, this happens in more and more ornate ways. Sharon Draper, a psychologist, and resident relationship expert, spoke to us about dating industry trends that will be a thing of the past. We will talk about the trends of the dating industry, what’s been left behind, what will await for us in the future, and how to create the best chat online.

Dating Industry and New Trends

Love is increasingly being filled with gamification techniques, and it is not surprising that the world of dating apps, like online games, is filled with examples of bad behavior and bad business practices.

This is an inevitable consequence of the rapid development of dating services. Everyone has more or less become accustomed to ghosting (when a person disappears and stops responding to any attempts at contact after the first meeting or correspondence), breadcrumbing (a deliberate line of behavior to lure the victim with random sparks of attention, to only then disappear once again) or gatsbing (behavior that is associated with uploading various photos, stories, and statuses in order to attract the attention of a particular person), and each of us is present on one or another dating platform.

Dating trends show not only how people interact with each other, but also reflect the metamorphoses of human relationships. For example, the popularity of ghosting has shown us that people are tired of making new acquaintances – now it’s easier for them to simply cut off all connections than to come up with the right words for a soft break with a particular person.

New dating trends show new problems of people, as well as how they subconsciously try to solve their internal problems. Negative behavior is characteristic not only for men but also for women. So, if you plan to find love this year, keep in mind that you too can become someone else’s victim.

User Trends

There are business practices and there are practices that are associated with user behavior. Here are just some of the trends of behavior that online dating users seem to share nowadays.


Prowling is a sequel to the ghosting. You probably experienced this on yourself, but now this phenomenon has a name. Prowling occurs when someone first ghosts you, but then suddenly appears again after a few weeks or months as if nothing had happened.

A girl can prowl because she had a certain lull in online dating, she suddenly remembered you and experienced something like a syndrome of lost profit. And then she tries to re-ignite the spark between you, even if this flash was preceded by many signals that you simply do not fit each other.

The eHarmony service conducted a study on this subject and found out that people who meet on the Internet are much more likely to be prowled than those who do it offline (46% versus 15%). Most likely, this is because there is an “overload of choice” due to dating applications – they make us constantly feel the need for dating or even correspondence. Even when we don’t really need it.

What to do? If sporadic communication with a prowler, which manifests itself in your life at the most inappropriate moments, does not give you particular pleasure, the advice is simple – do not continue this communication. People constantly complain about bad behavior in social networks, but for some reason, they continue to communicate with those who demonstrate it. To put it in fashionable terms, it’s normal to ghost someone who prowls you.


Have you ever had such a person that you are so tired of swiping through the profiles of girls in applications that you simply give your smartphone to a friend so that they do it for you? Well, this is another byproduct of being burned out on dating, and it reached new heights in 2019! This is called outsourcing, and in fact, a full-blown business infrastructure is emerging around it. There are whole companies that are dedicated to managing one’s dating life, arranging dates, and so on.

How would you feel if you suddenly knew that a person went on a date with you as a result of messy swipes left and right by her friend, and not because of your disarming charisma?


And it happened that you went somewhere to hang out with friends and suddenly you see at the other end of the room a girl whom you met in the application before and even went on a date? Exciting coincidence, huh?

Perhaps this is the case of lovelurking, it is when people use social networks to track where you are going, and then organize a trip of their group of friends to the same event. Well, that is, the meeting is as if unexpected, but actually not. In Australia, for example, most people between the ages of 18 and 24 do so (52%, according to an eHarmony study). In the world of digital dating, people are constantly using new tactics in the real world to attract romantic interest. Digitalization and online dating are one thing, but there is no better ground for creating chemistry between you than face-to-face conversation. Online will never truly replace that spark that could flare up in real life.

Transition to the Mobile Market

Another big trend of the dating industry is that people tend to use mobile versions of dating services more and more often. Around 80% of the dating market is mobile. Now, on Teamo, 65% of the audience falls on mobile applications and the mobile version of the site, nine years ago we had the opposite situation – more than 90% on the desktop.

Users actively use short stories on Instagram — streams immediately appear in many dating services. So, Mamba launched a similar service. Traveling and sharing it with friends is a favorite pastime for young people. And here Tourbar will help them because quickly finding the right guide and companion is an opportunity to make an unforgettable adventure out of an ordinary trip.

60% of Mamba users use the mobile version of the service. The traffic from the desktop version is still ongoing, but not as active as a few years ago. This is a global trend, almost all new dating startups do not make a desktop version at all, in particular, because it is very difficult to attract a new audience to it at the start.

The differences in the mobile and desktop versions of Mamba are in the options presented in them. There are several atavism services in the web version that are used by a small percentage of people, for example, the blogging platform.

Such atavism services were not implemented in the mobile version, since they have relatively little coverage, and we focus on what the majority uses. But they don’t want to close such platforms, because there is a loyal audience, people have been using the same blog service for ten years, and it is dear to them. Therefore, Mamba developers do not port it to mobile and do not close it.

Judging by the trends in the biggest market in the world, the USA, we can safely say that the thin line between social networks and dating services will begin to disappear. Facebook is developing its own dating service and people seem to always transition to social networks instead of texting via dating apps.

Another trend of the dating industry is that dating services must be safe, secure, and, in a way, predictable. New trends are most often the opposite of the main trend – in the United States, this is a common vector for the criminalization of sex.

In addition to banning sex topics on Facebook, another striking example is the closure of Craigslist Personals, which had the focus of sex, despite, by the way, the most primitive technology. So wait for anonymous sex sects.

Recommendations for new Market Players

Ratings are not such a large market compared to alternatives, and in and of itself does not grow very fast. In recent years, only Tinder and Bumble have truly taken off (they turned from a startup into a billion-dollar business). At the same time, starting a dating service with little money does not work – you need to immediately attract a critical mass of users. So among investors, this direction has not been popular for many years.

It seems to novice entrepreneurs that if they used the dating service for six months, then they have already become experts in it because everything looks so simple. In fact, making a great dating service is extremely difficult and you need a lot of specific knowledge.

In this regard, here’s a simple tip – attract professionals with proven successful experience. I also recommend that those who want to establish their dating startup do not try to create another Tinder clone.

Search Google for a dating application and make sure that no one has done anything similar since all the obvious ideas have been tried out quite a couple of times – hundreds of new dating services with similar ideas are launched every year. It’s best to test truly original concepts that no one has never been tried out yet.


The dating industry has been rapidly developing over the past years. Some trends come, some trends go, but one thing is certain, the market won’t get smaller anytime soon.

The Funeral and Other Significant Steps in the Cremation Process

One of the most common misconceptions about cremation is that it doesn’t involve a funeral. This is also the reason why many people believe that cremation is an impersonal method of grieving for a loved one. They think that cremation forgoes the important aspects of honoring a deceased such as the wake, memorial service, and final disposition. This is not true and in fact, cremation can include everything that happens in a traditional funeral except for the tedious step of burying the body underground.

The Cremation Process
1. Why choose cremation?
The first step in cremation is deciding why you want to do it. There are many practical, philosophical, and religious reasons why people choose cremation. The most common is the low cost. A cremation can cut costs in half. It eliminates the need for embalming chemicals – which by the way are harmful to the environment, expensive metal caskets, and cemetery costs. More and more people nowadays choose cremation because they believe it is a simpler yet more significant way to lay their bodies to rest.

2. Making arrangements with the crematory services provider
A lot of funeral homes accept pre-arrangements. If you’ve already decided that you want your body to be cremated, the staff at the crematory will go over everything you need to know with you. In the event of your death, you will pass on in peace knowing that your wishes will be carried out. The same goes if a family is the one who decides to cremate the remains of their loved one. The understanding staff at Gentry Griffey will do their best in relieving you of your pain and making the cremation arrangements for you.

3. Deciding on a funeral service
People who choose cremation for their loved one can choose how they want to honor his/her memory. They can have a traditional service which involves a wake where friends and family can reflect in a room with the deceased’s remains. It is important to decide whether you want the remains to be cremated at this point or whether you want to temporarily put the body in a less expensive casket made of lighter materials.

It is up to you whether you want people to grieve over a casket or an urn containing the ashes. After the wake, you can also hold a memorial service where everybody can share stories and commemorate the deceased. Again, it is up to you whether you want the body, ashes, or simply a picture present.

4. The cremation
Funeral ParlorsOnce you give the go signal for the body to be cremated, it will be brought to a crematory. To give you an idea of the cremation process, the body will be placed inside a temporary combustible container. This will be then be placed inside a chamber and incinerated at temperatures between 1600-1800 degrees Fahrenheit from one to three hours depending on the height and weight of the individual.

After incineration, what will be left are small fragmented bones. A magnet is passed through the remains to remove any metals such as screws from the casket, jewelry, tooth fillings, metal plates, etc. The fragmented bones are crushed into sand-like particles that are greyish white in color. The ashes are placed in a temporary container or an urn if the family has already chosen one. The urn or container is handed to a designated family member.

5. After cremation process
Once the family is in possession of the urn, there are many ways they can go about the final disposition. Some choose to simply place the urn in a mantelpiece in their living room. The most popular practice is to scatter the ashes in a location that is significant or memorable to the deceased or the family.

Some people choose to bury the urn alongside other deceased family members so they can be together in one grave. Nowadays, you can even have the ashes planted into a tree or buried in a memorial reef deep beneath the ocean. You might have to check with your local authorities is these are allowed in your locality. Some places and religions might have restrictions on what to do with the cremated remains. Whatever you choose to do with the ashes of your departed loved ones, it make sure that it is something that will be meaningful.